Doesn’t every entrepreneur and/or business owner start and maintain a business in order to see it grow? The answer seems obvious. But as many top business coaches will tell you, some business leaders who attain a certain level of success are content to stay at this plateau. They feel assured within the space their business occupies in the marketplace and have little motivation to change anything.

This is a risky stance for any business leader to take. Growth isn’t just important for a company—it’s absolutely essential. Without continued growth, operations will stagnate. This can result in lowered standards of quality for products or services, decreased customer service, poor employee morale, and a host of other issues.

Growth “is crucial to the long-term survival of a business,” pointing to these clear-cut benefits:

• Easier to add resources
• Locate and identify new sales opportunities
• Expand range of products or services
• Acquire new customers

Also, growth can “boost your business’ credibility, allowing you to broaden your supply base and increase stability and profits.”

All compelling benefits gained by the pursuit of business growth! 

Plenty of other reasons spur business leaders to adopt a “continuous growth” mindset. A growing, financially secure company often enjoys market dominance (meaning, less threat from competitors), which in turn brings enhanced power to negotiate large-scale purchases (new technology, for example) and/or more beneficial lease or rent arrangements.

Effective growth also helps stave off the potentially negative effects of fluctuations in the marketplace and national economy. Plus, a growing company’s high profile often appeals to the most talented job-seekers out there.