In today’s world, it is crucial to iterate, iterate, and
iterate. That should be your marketing team’s mantra
in today’s constantly shifting world of online media.
As pointed out earlier, your new and old markets
benefit from innovation as well. By constantly
innovating, your team will stay focused on the goal
while keeping your customers interested in your
company.
Older companies are great to look to for leadership
in innovation. How have they managed to keep up
with the times? What company polices allow them to
continue to innovate and change while functioning
well for their customer base? These questions will
help you see the logic of innovation, even when it
seems it is out of reach.